Thursday, February 02, 2006

GoDaddy.com's Super Bowl XL Ad Is A Go

After a standoff and weeks of negotiations, GoDaddy.com's Super Bowl XL television ad will air after all. Some might recall that GoDaddy.com's Super Bowl ad from last year was censored.

"This showdown went down to the wire. We were about out of time and had produced our 14th and final attempt. I'm ecstatic about being in the Super Bowl again," said Bob Parsons, founder and president of GoDaddy.com.

GoDaddy, a registrar of domain names worldwide, produced 14 different spots that tried to win approval from both GoDaddy and ABC television. However over the last several weeks, ABC Television network's "Standards and Practices" division had trouble approving what they were being shown.

"GoDaddy.com's commercial may not appeal to everyone, but I guarantee it will be 'GoDaddy-Esque.' That means it will be FUN, edgy and just a touch inappropriate," Parsons said.

No word yet on exactly what will be included in the approved ad.

Related Links:

1. GoDaddy's Timeline For Their Quest for Super Bowl Ad Approval

3 Comments:

Anonymous Anonymous said...

Yeah well, I wish it were as easy as "GoDaddy's ad may not appeal to everyone."

I got the word on Friday that as of Monday we will be moving 147 domain names off of GoDaddy. Our company "cannot afford to be associated with GoDaddy" and since we have to log into GoDaddy's web site to manage the names, and GoDaddy has the commercials on the site, we are liable for creating a "hostile work environment".

Do you know how much of a pain it is to move 147 domain names? GoDaddy has become a monster pain in the rear as far as I'm concerned.

4:40 PM  
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